dean legg consultant

Hi, I’m Dean.

Founder of PoppaTea.

Originally from the UK, now based in Sweden. I’m building a tea brand around great taste, good people and the joy of an everyday cup.

Better tea.
Brighter days.

My next chapter is PoppaTea: a matcha and tea brand built around great taste and the joy of an everyday cup.

From Japanese matcha to roasted hojicha, we’re helping people find a tea they love. Based in Sweden. Made for your daily ritual.

Koku Edition · Japanese matcha
PoppaTea Koku Edition ceremonial matcha
Koku Edition · Japanese matcha

Every brand starts somewhere.

In 2013, I started PureChimp with £3,000 of my own money and a £5,000 start-up loan. The early days were spent working from my parents’ home, learning as I went.

After growing and selling the business in 2021, my next chapter brought me to Sweden and PoppaTea.

as seen on shopify masters

Behind the business

Before PoppaTea, there was PureChimp. Hear me talk about building that business on the Shopify Masters podcast.

Let’s talk

For partnerships, press or a conversation about PoppaTea, I’d love to hear from you.

My focus is on building the brand, and I’m no longer offering consulting services.